Coldwell Banker to offer smart home staging kit to home sellers

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Thursday, September 22, 2016

ADISON, N.J.—Coldwell Banker Real Estate, LLC, has signed a supplier agreement with Worthington Group, Ltd., to directly supply a Smart Home Staging Kit directly to sellers who list their homes with Coldwell Banker.

The Smart Home Staging Kit, available on Worthington Group's smart home staging website, allows participating sellers to enhance their homes and meet the guidelines of the newly released Smart Home Definition that was jointly developed by Coldwell Banker and CNET. Coldwell Banker agents can then market qualified properties as a Smart Home bearing a Smart Home icon on the listing and inclusion on the brand's smart home resource site, coldwellbanker.com/smarthome.

Available on SmartHomeStaging.com, the kit will include: Nest Learning Thermostat; Nest Protect smoke and carbon monoxide (CO) alarm; Nest Cam Indoor security camera; August Smart Lock; August Connect; and Lutron Caséta Wireless Lighting Starter Kit.

A recent survey conducted by Coldwell Banker found that roughly half of millennials and 42 percent of U.S. broadband households surveyed would "smart stage" their home to attract buyers. The survey also found that more than one-third of Americans (35 percent) now associate smart home technology with a move-in ready home—something that 71 percent of Americans would want if buying a house today.

"Smart Home technology is a consumer driven movement," said Sean Blankenship, chief marketing officer of Coldwell Banker Real Estate LLC, in the announcement. "Our research confirms this technology has a positive influence in the appeal of a home—and agents agree.”