Genetec and Prism Skylabs team to help retailers
MONTREAL—VMS provider Genetec announced in March that that its flagship security platform, Security Center, now supports the Prism analytics package from Prism Skylabs, to provide cloud-based, business intelligence tools for retailers.
By integrating Prism with Security Center, retailers can extend their existing video surveillance camera system to provide valuable in-store data and metrics to monitor store traffic reports, monitor customer shopping trends, and remotely inspect store merchandising and brand displays.
Used with Genetec Security Center, Prism allows retailers to leverage the video data from their existing security cameras to generate retail analytics while ensuring the safety of their customers and premises. The system is designed to help retailers improve customers' shopping experience, while maximizing their investment in their video surveillance system.
“It’s our goal to bring next-generation analytics technology to new classes of devices,” Prism CEO and founder Steve Russell said in a prepared statement.
Prism has built-in masking features to ensure shopper privacy. The product analyzes video camera data to generate visual activity patterns and maps. Real-time store traffic reports are also generated by Prism to help store managers determine appropriate staffing at peak periods. System-generated heat maps analyze where customers are shopping and spending most of their time to optimize shopper engagement with store merchandise and promotional activities.