Protection 1 hires new VP of residential field sales

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Thursday, May 7, 2015

CHICAGO—Protection 1 has hired Michael S. Fredricks to serve as vice president, residential field sales.

“Mike brings a wealth of experience in leading consumer-based, self-gen and door-to-door sales teams on a national basis in a structure similar to Protection 1’s field-based branches and local management,” Jamie Haenggi, chief marketing and customer experience officer, said in a prepared statement.

Fredricks previously was VP of sales for installed-flooring provider Empire Today, where updated a 50-year-old business model, developed and executed a national go-to-market strategy and led the sales force of 1,100, according to Protection 1.

Fredricks, whose background includes distribution channel development and management, has also held sales and marketing executive management positions at a number of other companies.

He will be based in Chicago.