ADS goes to Atlanta
NORCROSS, Ga.--With the Feb. 15 acquisition of SecurNet Protective Services, located here, ADS Security established an office in a major metropolitan market for the first time.
"For 18 years, our strategy has been to stay in the Southeast in second- and third-tier cities," said Mel Mahler, CEO and chairman of the company.
SecurNet, which brings with it 4,500 primarily residential accounts, is located in a northern suburb of Atlanta.
Mahler said he liked the area because "it's just growing and upscale ... I've always hesitated to go into a big city, and I'll probably continue to avoid it, but in this case it was a unique opportunity."
ADS has 65,000 residential, commercial and industrial customers and is headquartered in Nashville, with offices in Florida, Alabama, Kentucky.
With this toehold in Atlanta, Mahler said he'll look at expanding in communities that lie on the outskirts of the city between Norcross and Chattanooga, Tenn., where he has another office. "If you look at a map you can see there's one community after another ... a lot of businesses and homes and that's why we liked the opportunity."
In addition, Mahler was well acquainted with the management of SecurNet, which is a "really high-quality company, with great customer service" that was formed by three former executives of Rollins Security nine years ago.
SecurNet provides design, installation, maintenance and service for security systems, access control, fire detection systems CCTV and "other electronically-based life and property protection systems."
Lamar Fuller, one of the founders of SecurNet is retiring. Co-founder Paul Dyson will work with ADS for 30 days to assist with the transition. The third founder, Gary Lewis, will join the ADS management team and run the Norcross operation.
Terms of the deal were not disclosed.