ADT Security Services and Qwest co-market services

Thursday, October 18, 2007

DENVER--ADT and Qwest Communications on Oct. 4 announced an agreement where the home security company and broadband provider will co-market each other's services to residential and small-business customers.
Qwest, based here, provides voice and data solutions to customers in 14 Western states.
"They protect folks in an online environment and we protect folks in a physical environment," said Jason Nordin, ADT group director for strategy and business development. "It makes sense for us to team up to give folks an attractive offer where they get service from us and Qwest."
Under the agreement Qwest customers can receive a $200 cash-back offer from ADT, when they choose any new Qwest service and purchase or reactivate an ADT security system. New Qwest broadband customers will also receive Windows Live services, which is a comprehensive Internet security, maintenance and data back-up service.
Implementing the agreement will "involve some training [of ADT and Qwest personnel] and we're in the process of ramping that up now," Nordin said.
Nordin told Security Systems News in November 2006, when ADT made an announcement about which digital phone service providers met a set of requirements to be a primary method of transmitting alarm signals for ADT alarm systems, that ADT would likely announce some collaborative efforts with telecom providers (search "ADT gives OK to digital providers" at On Oct. 16, he said to expect more. "There is work in progress to do similar activity with telecom and cable providers elsewhere," he said.