Alula empowers partners with Pro Partner Program

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Tuesday, January 21, 2020

ST. PAUL, Minn.—Alula, a leader in smart security and automation systems for professional installers and inventors of the Connect+ platform, launched the Alula Pro Partner Program, which provides incentives and supports partners with all the marketing support, training and sales assets needed to succeed and grow their business. This new program empowers independent, local security companies to compete with large tech companies. 

“Over the past year, we’ve had the opportunity to engage and learn with our smart home security dealer community and industry experts,” Brad LaRock, VP of marketing, Alula, explained in the announcement. “We learned that they were eager for digital marketing support and training opportunities to help them keep pace with rapid technological change. This program provides instant access to the marketing and training resources our partners need to help them focus on their growth and expansion.” 

The Pro Partner Program gives dealers access to a robust set of tools and services to help them serve their customers and promote their business. There is no charge or minimum purchase requirements to gain access to the program. 

“It’s not enough to simply offer the best, all-in-one platform and interactive services package; we also want to help our partners with marketing and sales support,” LaRock said. “That’s why we’ve developed the program and made it available to all our partners to help them grow. We know a lot of other companies require fees or minimum installation numbers, but for us, it was more important to empower our pros to help them succeed, regardless of their market position.” 

The program includes a welcome kit that helps new partners ramp up product training and knowledge as swiftly as possible by providing information on how to quickly and easily connect with Alula’s sales and marketing teams. The program also provides virtual and on-site Pro Day Training, so teams can feel confident about installing products in any scenario.

In addition, Alula launched the Partner Resource Center, an exclusive portal for Alula partners, offering a one-stop shop for training and marketing assets. This includes digital collateral and other marketing brochures that can be easily customized with the partner’s logo and contact information. The center also provides a searchable library of install guides, training videos, product specs and image files. 

“Alula has done a great job of helping us with ideas and supplying us marketing assets to work with,” Nicholas Luciano, business development and team lead for residential/small commercial at Floyd Total Security, a mid-sized integrator in Minneapolis, said. “Alula understands the fact that when they help one dealer, they’re essentially helping all their dealers.”