AMAG & REACT team up

Partnership to capitalize on growing mass notification market
Wednesday, April 1, 2009

TORRANCE, Calif.--Looking to further capitalize on the growing mass notification market, access control and video management manufacturer AMAG Technology announced Feb. 18 that it is forming a strategic partnership with REACT Systems, a manufacturer of notification products.

“It matched with our desire to provide a broad spectrum of integration options,” said Adam Shane, U.S. product manager for AMAG.

The partnership, Shane said, was born out of two recent projects on which AMAG and REACT collaborated. “We realized that [AMAG and REACT] were both on the same page [looking] for an integrated solution.”

The REACT system delivers video-, audio-, voice- and text-based alerts via multiple modes of communication. Under the agreement, the REACT system will integrate with AMAG’s Symmetry security management solution.

“REACT is not just a loudspeaker on a pole,” Shane said. “The nice thing about it is that it covers virtually all the media we use today to communicate, [indoors and outdoors].”

Systems will be able to be programmed so that during an emergency situation, such as a shooting, “doors would lockdown, the security camera could focus on a certain area, recording could move into high resolution, so the most pertinent and applicable information can be collected to aid in the arrest and later prosecution [of the perpetrator].”

Shane expects resellers to target obvious verticals such as higher education. “AMAG has been very successful in this vertical and we expect our existing customers will be interested in this option.” Health care is another target vertical, however, Shane said,  “we really believe it will play across all verticals.”

Over the next several weeks, AMAG will be working with REACT to develop and test the integrated solution. It will choose one or more beta sites where the solution will be tested with customers of both companies “to develop market requirements for the integration.” The product will be available near the end of the second quarter, Shane said.