Axis orbits into Canada: Opens office in maple leaf territory

Friday, April 1, 2005

CHELMSFORD, Mass. - As demand for IP-based security products continues to surge worldwide, Axis Communications established its first office in Canada in February to create a broader market reach of the company’s technology.

“We decided to start focusing on that market with IP video and surveillance solutions,” said Fredrik Nilsson, general manager at Axis Communications. “We are obviously looking to grow our business in Canada and that’s the main goal.”

Located in Toronto, the new sales office complements the company’s existing facilities in North America. Axis’ regional headquarters are based here, with sales offices in San Diego and Mexico City. The company is based in Lund, Sweden and has offices in 15 countries, overall.

Founded in 1984, Axis manufactures network cameras and video servers, as well as develops proprietary software and chips. The company’s product line targets applications in security, surveillance, remote monitoring and document management.

Network video sales accounted for 73 percent of the company’s revenue last year, according to Nilsson. Overall, Axis reported SEK 691 million ($100 million) in net sales during 2004.

“Building a global business is a function of resource availability,” said Joseph Freeman, principal at consulting firm J.P. Freeman Co., “and this is a sign of a growing business.”

Last month, Frost & Sullivan recognized Axis with its 2005 Frost & Sullivan Market Leadership Award for the global network camera segment of the security industry.

Although there are already companies in Canada that offer IP-based security products, Nilsson said the market is fragmented enough to handle another player.

“We felt it was appropriate to have a presence,” he said. For now, the new office will be staffed with one person and will ramp up as sales grow.

Robert Moore will head the location as Canadian sales manager. He is charged with overseeing operations and handling business development activities and network video sales.