AxonX, D-Tec garner kudos in report
WELLINGBOROUGH, England - Video Smoke Detection companies such as axonX and D-Tec got a boost in February when IMS Research, based here, came out with a sunny forecast for the world market for VSD, saying it would reach $36 million by 2011.
Currently valued at about $10 million, VSD is a niche market with only three major players, axonX of Sparks, Md., U.K.-based D-Tec, which opened a U.S. office in December 2007, and a Swiss company called Fastcom Technology.
Ã¢â‚¬Å“The fire industry is quite mature,Ã¢â‚¬Â said James McManus, a research analyst with IMS. Ã¢â‚¬Å“This is a developing technology Ã¢â‚¬Â¦ that has its advantages over traditional point-based detection.Ã¢â‚¬Â
In addition, Ã¢â‚¬Å“The vast majority of non-residential structures, 72 percent in the U.S. and 68 percent in the U.K., do not have automatic fire detection equipment installed, making them prime targets for this new technology,Ã¢â‚¬Â the report said.
VSD uses algorithms to detect smoke from standard video surveillance footage. McManus noted that the common applications for this technology are Ã¢â‚¬Å“large, high voluminous areas Ã¢â‚¬Â¦ [where considerable damage could occur before the] smoke filtered up to a standard smoke detector Ã¢â‚¬Â¦ VSD tends to be used to protect high-value assets where time is of the essence and you need to detect the fire at a very early stage.Ã¢â‚¬Â
Mac Mottley, chief executive officer of AxonX, said the IMS forecast is Ã¢â‚¬Å“in line with our projections.Ã¢â‚¬Â In fact, they may even be low, if, as Mottley expects, Ã¢â‚¬Å“we get larger players adopting the technology at a faster rate.Ã¢â‚¬Â
He called the report good for VSD in general and Ã¢â‚¬Å“especially promising for axonX. [As systems] are moved onto the network, the price is lowered and we further penetrate this market. We are piloting with some key customers in target vertical markets,Ã¢â‚¬Â he said. Power generators, big box retail and industrial facilities are some target verticals for axonX. The company is also active internationally, Mottley said.
Asked about MottleyÃ¢â‚¬â„¢s comments, McManus said, Ã¢â‚¬Å“He is right, if partnerships occur, and it does get accepted by the large guys, it really could take off faster.Ã¢â‚¬Â
In the future, IMS plans to Ã¢â‚¬Å“delve deeper into the actual intelligent software to see how it pairs with other technologies,Ã¢â‚¬Â McManus said. SSN