Barcode Automation’s business climbs

Saturday, March 1, 2003

WINTER SPRINGS, Fla. - Vehicle access control company Barcode Automation recorded a 61 percent increase in business in its previous fiscal year, a pace company officials expect to continue as it gains additional market share.

Much of the company’s growth can be attributed to an increasing footprint of dealers and integrators selling its barcode decals and readers. Over the past year, Barcode Automation saw its coverage in the United States increase by 50 percent as additional dealers and integrators came onboard to sell its products.

“We cover more space than we did before,” said Reece Porter, director of business development for Barcode Automation, a privately-held company founded in 1997 by Doug Jarrett, its chief executive officer. “When we started, the dealers were smaller. Now, we’ve attracted a lot of attention from even the major integrators.”

Though there are other vehicle access control companies in the market today, many of which use radio frequency-based systems, Barcode Automation is one of only a few companies that makes barcodes designed specifically for the security market.

That’s one item that sets the company apart from others, said Jim Pope, director of operations at Barcode Automation.

“Our barcode readers don’t read barcodes on paper or packing boxes,” said Pope. “We read barcodes for vehicle identification.”

The company offers two types of products, the barcode decal and corresponding reader. When affixed to a vehicle, the barcode decal serves as an access control tool for entry into parking lots and gated communities equipped with barcode readers. Other applications include toll roads, industrial sites and government facilities.

Company officials intend to increase its presence in more markets this year. While it already has a good reach in Florida and much of the East Coast, Barcode Automation plans to broaden its presence in markets such as California, Texas and other Northwestern states.

“We really spread our tentacles out in Florida and we’re really strong down here,” said Porter. “Some of the states where there’s mass population are areas we’ll be looking at.”