Benjamin heads Mace security
FORT LAUDERDALE, Fla.--While Mace Security International searches for a new chief executive, theyÃ¢â‚¬â„¢ve already found their man to run the security division: Devin Benjamin, former head of Securetek, the surveillance manufacturer Mace purchased in late 2005.
Benjamin, whoÃ¢â‚¬â„¢ll serve as president of the security division, took some time off from the security industry to finish up a construction project he was involved with through another business, but Ã¢â‚¬Å“now IÃ¢â‚¬â„¢m 100 percent focused on security,Ã¢â‚¬Â he said. The time away hasnÃ¢â‚¬â„¢t hurt him much, he said. Ã¢â‚¬Å“I could basically walk right back in,Ã¢â‚¬Â he said. Ã¢â‚¬Å“There was a little bit of a learning curve, but even when I was gone from the industry, I still attended a lot of trade shows and kept my ear to the ground.Ã¢â‚¬Â
Now heÃ¢â‚¬â„¢s excited to leverage the Mace brand as he looks to build the dealer base and develop and license new products. Ã¢â‚¬Å“It definitely helps open doors,Ã¢â‚¬Â he said. Ã¢â‚¬Å“I can now talk with a CEO very quickly, where I maybe had to call 20 times to get a call back at Securetek.Ã¢â‚¬Â Many of those calls are going out to inventors and other product developers.
Ã¢â‚¬Å“From a growth perspective,Ã¢â‚¬Â Benjamin said, Ã¢â‚¬Å“weÃ¢â‚¬â„¢re looking at strategic alliances, licensing the Mace brand. If thereÃ¢â‚¬â„¢s someone out there with a unique product, but they donÃ¢â‚¬â„¢t have the name or the business behind them, thatÃ¢â‚¬â„¢s something we can help with. WeÃ¢â‚¬â„¢ve got the infrastructure; weÃ¢â‚¬â„¢ve got the dealers; weÃ¢â‚¬â„¢ve got the brand; we can get it out to market.Ã¢â‚¬Â
As for supporting those dealers, Benjamin said the company will make changes to ensure thereÃ¢â‚¬â„¢s no channel conflict with MaceÃ¢â‚¬â„¢s consumer-aimed products, and improve the Mace Web site to include downloads, quote generators and customizable peripherals. Ã¢â‚¬Å“We want to make it so the dealer is sort of married to us, to give them so many tools itÃ¢â‚¬â„¢s just not worth it to them to go somewhere else.Ã¢â‚¬Â