Bringing HD to the masses
SAN JOSE, Calif.--Techwell, a semiconductor manufacturer dedicated to the security industry, and with chips in Ã¢â‚¬Å“70 percentÃ¢â‚¬Â of DVRs sold today, announced Dec. 2 a single-chip solution (the TW2880) that can efficiently bridge 16 channels of analog video decoders to multi-channel H.264 video codecs while having the capability of displaying up to 20 windows of high-resolution, scalable live and playback video on a single large screen HD 1080p monitor.
WhatÃ¢â‚¬â„¢s that mean? Ã¢â‚¬Å“Usually, [DVR makers] are saying if you want that application, youÃ¢â‚¬â„¢ll have to pay a lot for it,Ã¢â‚¬Â said Tom Krause, vice president of business development at Techwell, a $50 million company that employs 150 worldwide. Ã¢â‚¬Å“But because we can do it on one standard product, it will be a lot cheaper.Ã¢â‚¬Â
Why should integrators care? Ã¢â‚¬Å“When they look at the next DVR,Ã¢â‚¬Â Krause said, Ã¢â‚¬Å“they should say, Ã¢â‚¬ËœI know this chip exists, why donÃ¢â‚¬â„¢t you have it? IÃ¢â‚¬â„¢ll only pay you a small premium for it, too.Ã¢â‚¬â„¢ You donÃ¢â‚¬â„¢t need to pay an astronomical premium for 1080p playback.Ã¢â‚¬Â
End users, he postulated, are becoming used to HD display. Ã¢â‚¬Å“What weÃ¢â‚¬â„¢ve done with a team focused on the end market,Ã¢â‚¬Â said Krause, Ã¢â‚¬Å“is realized that things need to be improved from the perspective of the user. He can store and network all kinds of video, but if you canÃ¢â‚¬â„¢t see it well, it doesnÃ¢â‚¬â„¢t matter.Ã¢â‚¬Â
The TW2880 manages the stream of video for recording, storing and playback and is designed to bridge the gap between new digital HD systems and old analog systems. Ã¢â‚¬Å“What youÃ¢â‚¬â„¢re going to see,Ã¢â‚¬Â predicted Krause, Ã¢â‚¬Å“is a constant backward compatibility to analog infrastructure, which will be around for a very long time. YouÃ¢â‚¬â„¢ll have to support for IP-based video, across a lot of different resolutions, and display analog-definition video.Ã¢â‚¬Â With the new chip, you can view analog and HD video on one display side-by-side.