Bye-bye Pinkerton’s and Burns, hello Securitas

Thursday, July 3, 2003

July 3, 2003

CHICAGO - Security guards who once wore the Burns and Pinkerton’s security patch and logo on their uniforms began sporting the Securitas Security Services name this week.

The change to the new name for both Burns International and Pinkerton’s comes several years after Swedish-based Securitas bought the two well-known guard companies. Pinkerton’s became a Securitas business in 1999, followed by Burns International in 2000.

Company officials at Securitas announced plans to rebrand the two companies earlier this year, with July 1 as the launch date for the unified name. While the Securitas name is renowned worldwide, in the United States Pinkerton’s and Burns garner more recognition with each having been in business for more than 100 years.

While Securitas name recognition may grow under the single name approach here in the United States, security industry analyst Jack Mallon is not convinced the name change is the right move.

“ I think it’s a big mistake,” said Mallon, managing director of Mallon Capital. “Although it’s simple and may be more efficient to have one name worldwide, in this post-9/11 environment, people are more susceptible to national pride and are more concerned particularly in the area of security having a native, home-based company.”

Santiago Galaz, president of Securitas, expects to leverage the Securitas name in the national marketplace.

In the United States, Securitas has more than 600 offices and employs 100,000 people. Worldwide, the company employs 200,000 people in 30 countries.