Company's object centers on distributing intelligence

Wednesday, June 1, 2005

RESTON, Va.--Intelligent video provider ObjectVideo made the most of its time at ISC West by signing six new integration and OEM partnerships at the show in April.
The company signed integration partnerships with both Bosch Security Systems and Security Services & Technology, which will allow the companies to offer ObjectVideo's intelligent video application software to its respective customer bases. Verint Systems, CoVi Technologies and Mango signed OEM partnerships for the company's ObjectVideo OnBoard, a product line that includes the company's software optimized by Texas Instruments' DSP-based digital media processor. Ipix also formed an OEM partnership to leverage ObjectVideo's intelligent video application software in combination with its 360-degree, imaging technologies.
Ed Troha, director of marketing and communications at ObjectVideo, said the agreements help increase the visibility of the company's name and its technology.
"All of these agreements lead to our intent to have intelligence more widely distributed in the market," Troha said. "There are still so many installations that are sorely in need of intelligence that do not have it."
Companies that partner with ObjectVideo also play a major role in this initiative.
"These integrators and resellers know their customers and can tell them where they need to implement intelligence in video surveillance operations and where they can not," he said.
Troha also said the company is aware that it is "not an all-in-one solution," and needs vendor partners to integrate its technology.
In addition to adding new partners at ISC West, the company also actively tried to get their name out in front of show attendees.
"A big part of what we do is making something that is extremely complex, extremely easy for the expert to use," Troha said. "The best way for us to do that and to get that out to the people we don't sell to directly is through getting the knowledge out."