Crestron adds public relations manager
ROCKLEIGH, N.J.—Crestron on Oct. 28 announced the appointment of Joyce Essig as its new PR manager. In this new position, Essig will be responsible for leading media driven traditional and social campaigns, events and product launches to further elevate Crestron’s presence among its core audiences.
Essig began her career at Coyne Public Relations where she was instrumental in the success of her client, Casio’s participation at Consumer Electronics Show (CES) and launch of the company’s line of high-speed digital cameras. Essig has cultivated relationships with top-tier media outlets in traditional and social media that have led to detailed product feature stories, product reviews, company and executive profiles and retail partnerships.