DMP targets residential market with new panel
NASHVILLE, Tenn.--Digital Monitoring Products unveiled its XT Series Burglary/Fire/Door Access Panel here at the ESX show on June 26, in an effort to expand its presence into the residential market.
Ã¢â‚¬Å“WeÃ¢â‚¬â„¢re looking to increase our market share,Ã¢â‚¬Â Mark Hillenburg, product architect for DMP, told Security Systems News during an interview at ESX. Ã¢â‚¬Å“Traditionally we were 70 percent commercial, either large or small. A number of our dealers used our products for their commercial accounts and another product for residential-we want all their business.Ã¢â‚¬Â
Hillenburg said the XT Series panel is both an economical and practical choice for dealers: Ã¢â‚¬Å“ItÃ¢â‚¬â„¢s most realistically the least expensive control panel in its classÃ¢â‚¬Â and includes a network, cellular and dialer communication path along with a two-way wireless receiver, all built into the panel. Hillenburg said DMP developed the Ã¢â‚¬Å“all on-boardÃ¢â‚¬Â concept to alleviate the need for installers to have to add features later. Ã¢â‚¬Å“We rolled all that into one product line using new technology to better address the market,Ã¢â‚¬Â he said. The all-on-board concept also allows easier installation and Ã¢â‚¬Å“any time you lower the installation time, youÃ¢â‚¬â„¢re doing a huge favor to installers,Ã¢â‚¬Â he said.
The XT series is available in two models. The XT30
supports 10 on-board zones and 20 additional zones including a dialer. The XT50 is available with or without a dialer and also supports 10 on-board zones.
Hillenburg said DMP spent about nine months developing the XT Series panel behind closed doors, even giving it the code name Ã¢â‚¬Å“wildfire.Ã¢â‚¬Â
Ã¢â‚¬Å“It was all done in secret,Ã¢â‚¬Â he said. Ã¢â‚¬Å“Certain customers signed on to do the field testing and we installed it at some employeesÃ¢â‚¬â„¢ residences,Ã¢â‚¬Â but the majority of DMP employees and dealers did not know about the productÃ¢â‚¬â„¢s pending existence until recently.