DTT gets new president and CFO

Pulskamp, Simson join video surveillance provider; Naficy remains CEO
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Wednesday, April 1, 2015

LOS ANGELES—Video surveillance manufacturer DTT, which specializes in retail and is one of the fastest growing companies in the security industry, this week named Dan Pulskamp president and Mark Simson CFO.

DTT founder Sam Naficy will remain as CEO of the company, which posted 18 percent growth from 2013 to 2014. Naficy founded the business on April 1, 1999.

“We are really excited to have two well-known industry veterans join the team to take DTT to the next level,” Naficy said. “I will still be involved in the company. I’ll remain the face of the company to investors, banking and private equity. I’ll be doing the more traditional CEO role, while Dan and Mark run the business,” he explained.

Pulskamp joins DTT from March Networks, where he was EVP of global sales. Simson was previously with World Wide Security Group.

Pulskamp said he and Simson will work as a team to run the company. Both will report to Naficy.

“DTT has experienced hyper-growth,” Simson said. His role will be to “put efficiencies in to manage that growth,” he said.

The company has more than 600 employees, 2.5 million in contracted RMR, and revenue of about $30 million. About 18 months ago it opened an office in Las Vegas.

Pulskamp characterized DTT’s data points as “unheard of in this industry.” Indeed DTT boasts “a churn rate of 5-6 percent,” which he said is “part and parcel of the talent here.”

DTT’s well-established specialty is in QSR, with customers such as Dunkin’ Brands, McDonalds, Subway and Taco Bell. Pulskamp wants to explore expanding into “subverticals within the retail vertical.”

The idea is that much of DTT’s base technology can easily be applied to other retail applications. Pulskamp’s plan is to “map out our value proposition in hospitality and marry it up with other vertical markets, for example C-stores [convenience stores],” he explained. “If it’s a good fit, we’ll do it,” Pulskamp said.

Naficy has said that DTT will be looking at acquisitions in the future. Pulskamp said DTT “will take its time. We’re in a good spot. We’re set up very nicely [right now],” he said.