Dynamark enters mPERS

Trey Alter: Company will support dealers as they need
Wednesday, June 22, 2016

HAGERSTOWN, Md.—Dynamark has entered the mPERS space, working with Numera and the Libris device, and introduced a new mPERS program to its dealers.

“We’ve been looking at PERS products for the last several years, really thought there was opportunity in the mobile PERS space for the everyday alarm dealer, but we couldn’t find a product that we were really excited about,” Trey Alter, Dynamark president and CEO, told Security Systems News.

Alter said that Dynamark has been offering PERS products for a few years, but the Libris device is the first mPERS offering for the company’s dealers. “Typically the PERS industry has been concentrated to a few very large dealers in the industry, and it was tough for the average alarm dealer to compete, and with this product we think they can get more [into] the field,” he said.

Dynamark’s mPERS program will provide multiple levels of support for dealers, Alter said, “Everything from as simple as just monitoring the devices, as is typical in a central station relationship, all the way up to [where] we will fulfill the product, program it, ship it directly to the customer if the dealer so desires.”

The program started as a trial in March, but the company opened it fully in May, Alter said. He said that some dealers have done a limited amount of PERS in the past—business in response to customer requests. Alter expects more Dynamark dealers to push PERS and mPERS devices as a larger offering in their portfolio.

“I suspect, over time, as many as 35 percent of the dealers we currently monitor with will use the device as part of their security offering,” Alter said.

He lauded the Libris device’s fall detection, which he said wasn’t as strong in other PERS units.

The key demographic for mPERS is still the aging-in-place market, Alter said, but he pointed to lone workers as an emerging vertical.