Fire-Lite hires new sales reps

Fire-Lite Alarms announced Jan. 12 that it had expanded its sales force with the hiring of two new representatives: Dan Lajoie in the East and Leon Parks to cover the Northwest. Beyond its free fire alarm trainings held nationwide, Fire-Lite has expanded to support its dealers and a still growing number of installations. As a non-proprietary brand sold through security equipment distribution, this increased field representation is expected to aid distributors as well. As sales manager for the Northern mid-Atlantic region, Lajoie is responsible for Fire-Lite sales and customer support throughout Maryland, Delaware, New Jersey and Pennsylvania. After 15 years of employment with ADI, Lajoie worked for Honeywell Security Group's sales team before subsequently joining Fire-Lite. In his role as northwest regional sales manager, Parks will provide Fire-Lite dealer and distributor support across Alaska, Washington, Idaho, Montana, North and South Dakota, Oregon, Utah, Colorado, Wyoming and Nebraska. Prior to joining Fire-Lite, Parks managed the sales, installation and operations of two major fire alarm dealers, Smith Fire Systems and Mountain Alarm, for nearly 10 years.