GE dealers follow the money
BRADENTON, Fla.--Ã¢â‚¬Å“In tough times, cash is king,Ã¢â‚¬Â said John Feldman, national builder account manager for GE Security. With that in mind, Feldman said, GE has instituted two new initiatives, Ã¢â‚¬Å“One Smart MoverÃ¢â‚¬Â and Ã¢â‚¬Å“Homes Inspired by EcoImagination,Ã¢â‚¬Â to keep its dealers happy.
While there are definitely fewer homes being built, Feldman said numbers for his network of GE Home Technology dealers are Ã¢â‚¬Å“flat to last year, which is still great.Ã¢â‚¬Â This group is made up of 140 independently owned dealers who specialize in the new home construction market.
One Smart Mover is a lead-generation program, basically a concierge service with a toll-free number, which a builder provides to a new homeowner. The service gives the homeowner information about hooking up utilities, cleaning services, insurance and more.
The builder receives $10 for every activation by a homeowner. Ã¢â‚¬Å“We donÃ¢â‚¬â„¢t charge the customer or the builder as long as they use our equipment,Ã¢â‚¬Â Feldman said. Ã¢â‚¬Å“It makes it nice and easy for a homeowner to move in, and we give the lead to our dealer base,Ã¢â‚¬Â he said.
GE Security launched this as a pilot program in Florida last March. This fall, GE is rolling the program out nationally.
Homes Inspired by EcoImagination is an initiative that gives GE builders Ã¢â‚¬Å“a clear easy path to going green,Ã¢â‚¬Â Feldman explained. GE works with the builder to assess how green they are and then helps the builder take advantage of local, state and federal grant/rebate programs for green builders. The hook? Ã¢â‚¬Å“The ticket to ride is that they use our stuff for everything, the kitchen, electrical load center, structured wiring, lighting, solar and security products,Ã¢â‚¬Â he said.
The 18-month-old program has been initiated in several large communities around the country including Nashville and Land Tejas in Houston.Ã¢â‚¬Å“The concept is that green is green. The best thing about going green is the money thatÃ¢â‚¬â„¢s out there for this initiative, and it is truly the right thing to do for our environment.Ã¢â‚¬Â