Gilbert launches Pinnacle Advisory Services

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Monday, March 10, 2014

WOODBURY, N.J.—Industry veteran Marc Gilbert, who has worked in the alarm and PERS industry for 25 years has launched Pinnacle Advisory Services, providing due diligence and other services to security industry lenders and security companies.

Gilbert has worked in CFO- and M&A-specific roles for companies such as Matrix Security (which was acquired by ASG) and PERS provider Response USA.

Pinnacle Advisory Services offers due diligence; M&A consulting; financial and operations consulting; procuring financing; valuations; accounting and succession planning services; and software implementation.

“I’m capitalizing on my 20-plus years in the industry. One advantage I have is that I’ve actually sat behind the desk [at an alarm company]. I understand the operations and what’s happening inside these companies,” Gilbert said.

Gilbert’s main customers are lenders and larger regional buyers, but he also does work for smaller alarm companies. “I also get involved with central stations [as well],” he added.

Pinnacle is not concentrating on deal brokering, although it has helped put together four small deals in the past year.