Ginsburg: new model is working well

Saturday, April 1, 2006

LAWRENCE, Kan.--Relocating the Denver office to larger, flashier and more full-service digs in the same city marks the fourteenth such upgrade nationwide for Protection One in the past couple of years.
Along with ADT and Brink's, Protection One, with more than one million customers, is among the big three competitors in the residential security market. Those three alone make up 39.5 percent of the market, according to industry analyst Michael Barnes.
In 2001, Protection One began to transform its business strategy from dealer-based to a full-service model. Over the course of the next couple of years, company executives focused efforts on "creating a stronger capital structure," said Richard Ginsburg, president of Protection One. With the finances straightened out, the company has been freed up to "begin competing more aggressively and to continue our leadership position," he said.
With 14 upgraded offices a done deal, Ginsburg said the company is "putting in place the infrastructure for growth. We expect to continue upgrading and expanding our branch locations as part of our growth plan.
The change in offices is part of a larger plan "to improve service overall and build stronger relationships with our customers," he said, and the plan has resulted in "attrition percentages that have improved tremendously."