Gloves off, new IndigoVision president ready to spread the word
EDISON, N.J.—Kevin Bradley, IndigoVision’s new president for North America, wants to help take the IP video security manufacturer from “the best kept secret to the leading IP manufacturer in the industry.”
“When I talk to our channel partners about IndigoVision, they say the product is easy to use, reliable, it works out of the box and the software is bulletproof,” Bradley told Security Systems News. The company and products already have a “leading presence in Europe,” and Bradley believes “with the right leadership” it will “have a breakout year” and gain the same stature here in North America.
Bradley took on his new role in September. He’s spent the last 20 years in sales, marketing, and operations management roles. Most recently, he was North American sales director for OnSSI, an IndigoVision competitor.
Part of the answer is “the delivery of our message, an evangelization of who we are and what we do. We will diligently work with end-users and the consultant community to create pull-through business for integrator partners.”
IndigoVision has had notable success in the North American market in casinos and other verticals, he said, and he’s proud that “we have a large number of customers who will give testimony that the IndigoVision product is easy to use and deploy with incredible reliability. It’s a breath of fresh air to have customers and end users who are willing and eager to serve as a reference.”
One way IndigoVision will seek to grease the wheels is by hiring A&E development managers (two to four in the U.S. likely over the next two years and one to two in Canada) who will work closely with regional managers “to create pull-through business for IndigoVision channel partners.”
A lot of companies “lump this role into the regional management structure,” he said. Bradley believes hiring A&E development managers will be a better way to ensure that “specifiers have a full understanding of our product line ... so they can deliver appropriate specifications and help ensure their customers are well advised.”
Another important task Bradley identified is “further expansion into the open architecture marketplace,” a job he said is well underway.
IndigoVision is “on a roadmap to ensure integration with myriad third-party technical providers.” It will be releasing its ONVIF-compliant products in the second quarter 2011 and fully supports the movement for the IP video open standards. “The gloves are off,” Bradley said. “There’s no manufacturer with whom we can’t compete.”