High Country Security opens in Colorado

Thursday, August 13, 2009

GLENWOOD SPRINGS, Colo.—With the goal of raising the bar for security companies in the mountains out here in Western Colorado, entrepreneur Frank McSwain Jr. and security industry veteran Dave Hammond have launched High Country Security, serving homeowners and small businesses in the Roaring Fork River area and I70 corridor between Glenwood Springs and Parachute, Colo.

“Security companies do not have to be licensed to operate in Colorado,” said McSwain. “It’s not necessarily a good thing,” he added. All of his employees are background checked and drug screened, “and we give preferential treatment to military veterans. We’re trying to take it up a notch, attacking the market with a level of professionalism and customer service that people have not seen out here in this industry.”

“I partnered with Dave Hammond who has 30 years in the business,” he said. “We’ve tweaked his business model and relocated.”

High Country has five full-time sales people, three installers and two administrative people. It’s doing direct marketing and some indirect marketing through the free self-defense classes for women it’s offering.

“We’ve got some dynamite sales people and technicians and 40 accounts (within the first month of operation) to start with,” he said. “The surveillance stuff is really hot,” he said. Local business owners who have a second home elsewhere like to be able to check in on their business or Colorado home while they’re in Hawaii, for example, he said. “The surveillance [offering] really resonates with homes and business.”

While he’s not optimistic about the U.S. economy, McSwain is bullish on the prospects for High Country Security: “Security is like shoe polish during a recession; it’s stable.”