Honeywell embraces single-name approach

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Thursday, February 12, 2004

February 12, 2004

SYOSSET, N.Y. - The Honeywell brand name will now be used across the board to identify burglar alarm, CCTV and access control products.

Company officials announced this week the initiative to place a single brand name on the company’s security-related products, such as its IntelliSense line of sensors , Northern Computer brand of access control products and Ademco Video line of CCTV systems. Fire products and the company’s NexWatch brand, however, are not part of the change.

“The recognition of Honeywell amongst consumers and end-users is much greater than these other brands,” said David Gottlieb, vice president of global marketing, communications for Honeywell Security.

The unified approach first began in 2003 when Honeywell announced plans to brand its Ademco products as Honeywell.

“Since that time customers’ response has been positive and we’ve decided to extend that to the entire Honeywell portfolio of products,” said Gottlieb.

Gottlieb said it may take several months before products with the new Honeywell label hit the shelves, depending on how long it takes to deplete existing inventory. In the meantime, Honeywell is offering stickers for dealers to place on products.