Industry expands borders
Reliance Protectron partners with Blackline GPS
Wednesday, July 1, 2009
CALGARY, Alberta--Reliance Protectron Security Services, the second largest security provider in Canada, in May teamed with Blackline GPS Corp., a technology manufacturer of security, tracking, and monitoring devices. Through the partnership, retailers - and eventually Reliance Protectron dealers - will be able to offer a full suite of vehicle monitoring, tracking and theft-recovery services to end users in Canada and the United States, to be monitored by Reliance. The first solution under the partnership is the Escort Entourage CIS and is due from Blackline through retail outlets in July.
According to Reliance Protectron vice president of marketing and business development Patrice De Luca the partnership broadens the borders of the traditional security channel and shifts the focus of protection to the end user.
“We’ve always considered that monitoring assets - whether they were mobile or fixed assets - if emergency dispatch was concerned, that was core business to us,” De Luca said.
Blackline president and CEO Clark Swanson agreed. “There’s a convergence that’s happening for sure. ... Industries that are saturated are looking for creative growth,” Swanson said. “They’re all saying, ‘I can attach other services.’ ... Security companies are doing the same thing. So now you can have total peace of mind.”
The appeal of the Blackline/Reliance Protectron solution does not stop at stolen vehicle recovery, according to Swanson. The customer can monitor the vehicle in real time using a web browser or Blackline’s BlipPlus mobile application for smartphones. The end user can also review six months-worth of cached vehicle history, including location, time, heading and speed, providing value for the driver wanting to review trip logs, and peace of mind for the concerned parent wanting to monitor a young driver.