Intelligent video providers look for next wave of users
The protection of government installations, borders and ports has been the focus for many players in the video analytics field. But the role of the technology continues to expand as companies explore new applications and end users seek new ways to maximize the video they collect and store.
Participants in this category have gone beyond basic motion detection technology and are now creating niches to serve the ever-growing customer base.
Brooks McChesney, president and chief executive officer of Vidient, said his company is using its Ã¢â‚¬Å“home-grownÃ¢â‚¬Â technology to monitor numerous items moving randomly.
Applications can run from recognizing when large vehicles pull up outside a building - a key concern among those fearing a bomb-related attack - to checking for suspicious people hanging around a pre-school or loitering in a bank or at an ATM.
IntelliVid, which offers the IntelliVid Tracker product, has zeroed in on the retail marketplace, said Paul Cataldo, vice president-marketing. By being able to recognize people vs. objects, he said, retailers can better detect when an object was taken.
Cataldo said IntelliVid focused on retail because of the large installed camera base. Ã¢â‚¬Å“ThereÃ¢â‚¬â„¢s a large video infrastructure and more cameras are being added to stores,Ã¢â‚¬Â he said.
ObjectVideo, said Alan Lipton, chief technology officer, Ã¢â‚¬Å“has been extremely forward in thinking about reaching out to the commercial markets. We have a large R&D staff and have created technologies for retail and residential (applications).Ã¢â‚¬Â
In fact, Lipton noted, the companyÃ¢â‚¬â„¢s first deployment of its product was protecting a high-worth individual.
Chris Taylor, director-product marketing at ObjectVideo, said as video analytics become part of camera manufacturersÃ¢â‚¬â„¢ products, the price will come down, driving even more uses, such as residential. Ã¢â‚¬Å“They wonÃ¢â‚¬â„¢t get access to all the technology,Ã¢â‚¬Â he said, Ã¢â‚¬Å“but they may not need it.Ã¢â‚¬Â
Yvonne Cager, world manager for DSP at Texas Instruments, said markets ranging from casinos to residential will emerge as the technology takes hold.
Casinos can employ video analytics, she said, to cut down on the storage capacity for the thousands of cameras they have installed.
Residential is likely to follow the growth in the commercial market, said Sean Patty, chief executive officer at Cernium. Ã¢â‚¬Å“If you could bundle (it) with cameras and allow them to view the perimeter (of a residence), itÃ¢â‚¬â„¢s a potential market.Ã¢â‚¬Â