ISC East to co-locate, commingle with InfoSecurity in New York
NEW YORK--This year, Reed Exhibitions will co-locate two of its shows, the physical security-focused ISC East and InfoSecurity NY, traditionally for the IT professional, at the Jacob Javits Center, Oct. 23 through 25. Also new this year is the IP Institute, making its East Coast debut after a successful launch at ISC West. IP Institute is part of ISC Education, a new venture for Reed Exhibitions, which will include classroom and online educational opportunities.
ISC East and Infosecurity NY will take place on two separate floors, but registered attendees will have free admittance to both shows, and there are several events planned for the attendees of the two shows, like the industries they populate, to converge.
Typically, the ISC East keynote has taken place in the morning on the first day of the show. This year, there will be two mid-day events for attendees of both shows in the theater at the Jacob Javits Center.
The first day will be the keynote address given by Mark Mershon, the assistant director of the FBI New York region. "He will talk about the main initiatives of the FBI in counter-terrorism, cyber crime and counter intelligence and how the private sector on both the physical and IT security sides can assist the FBI in those three core areas," said Dennis Russo, group vice president of the ISC East Event Group for Reed Exhibitions.
The second day event will be a lunchtime IT/Physical Convergence panel and networking opportunity on the same floor as the Infosecurity show.
"There will be key people from both the data and physical security side talking about convergence, what the challenges and success stories are," said Cynthia Holloway, director of industry development for Reed Exhibitions.
Dubbed "Not on My Network," the panel will include CA (formerly Computer Associates), integrator Henry Brothers, and vendor Tyco. "We believe this will be an interesting opportunity for the two sides to mingle," Holloway said.
The IP Institute is intended to "provide training on an in-depth level" about convergence. For more information, see the ISC web site, www.isceast.com. Cisco and Microsoft are among the presenters at the IP Institute. On the vendor side, presenters will include Axis Communications, HID and Panasonic.
Russo anticipates the participation of more than 200 traditional IT vendors, along the lines of Symantec, and CA, and 3,000 to 3,500 attendees, at Infosecurity N.Y. Attendees are "primarily C-level IT execs from New York area companies and corporations and mid-level IT management," he said.
"So the event really covers the strategic component of IT security, thereby attracting C-level down to tactical implementation of IT security strategy...We think both are relevant to ISC vendors," he said.
Russo expects 400 vendors at the ISC east show and they are hoping to attract 7,000 to 8,000 ISC attendees.