ISC East endorsed by local and national security associations
NEW YORK- Beginning this year, the New York Burglar & Fire Alarm Association has announced its endorsement of ISC East.
This regional alliance, paired with ISCÃ¢â‚¬â„¢s existing partnership with the National Burglar & Fire Alarm Association and the Security Industry Association, add to the strategy to market the event as a regional, physical security event. The show is organized by Reed Exhibitions.
As part of the agreement, NYBFA will sponsor the ISC East opening keynote event to kick-off the show on Nov. 3. The organization will also sponsor a charter bus program for NYBFA members for transportation to and from the show. NYBFA also works alongside Reed Exhibitions in ISC East marketing programs.
John Morrow, the president of the NYBFA, said ISC East is an opportunity for the organizationÃ¢â‚¬â„¢s members to come together, network and learn about the security technology being exhibited at that yearÃ¢â‚¬â„¢s event.
Other associations partnering with Reed Exhibitions for ISC East include the General Services Administration, a federal procurement and property management agency, and the Open Security Exchange.