Linear adds SpeakerCraft under its belt

SSN Staff  - 
Friday, August 1, 2003

CARLSBAD, Calif. - Architectural speaker company SpeakerCraft has joined the family of audio and video companies owned by Linear Corp., thanks to an acquisition of SpeakerCraft by Linear’s parent company Nortek.

The deal marks the second time in six months that Linear has added a company to its portfolio. Terms of the transaction were not released. Earlier this year the company bought Elan Home Systems, a manufacturer of home system products.

The purchase of SpeakerCraft is not about size, but strength, said Linear President Grant Rummell. “Each acquisition over the past four years was made on the basis of its core product capability and its ability to function both autonomously and as a member of the team,” he said.

That team includes the likes of Xantech Corp., Multiplex Technology and ChannelPlus, all of which offer complementary home automation and security products.

And now being part of Nortek, a building and indoor environmental controls company based in Providence, R.I., provides SpeakerCraft with the ability to accelerate its growth and enter new product categories. SpeakerCraft offers in-wall and in-ceiling speakers and a combination of the two, outdoor speakers, powered sub woofers and a line of volume controls.

“This team up with Nortek creating one of the largest groups of customer product manufacturers is a monumental move in the custom installation market,” said Jeremy Burkhardt, president of SpeakerCraft. “As custom installers, we know how frustrating it is to have different technologies that basically share the same thing. We will share technology and we will develop new products which will help our dealers simplify the installation process.”

Though now part of a larger company, Burkhardt said SpeakerCraft will not change its approach in the market, such as changing its select limited distribution policy.