Medium-sized homebuilders first in line for FirstlineÃ¢â‚¬â„¢s builder program
November 4, 2004
OREM, Utah - Almost three years into their tenure as a residential security provider, Firstline Security is another company that is looking at residential homebuilders as a way to increase installations.
The program, called Secure Community powered by Firstline Security, was developed for the company to work with residential builders to create pre-wiring and security system installations at the point of new construction. The program, which officially began Nov. 1, is the companyÃ¢â‚¬â„¢s first foray into this side of the market. According to Sterling Barnes, president and chief executive officer of the company, hopes for increased installation numbers are high.
Ã¢â‚¬Å“Through this program, we are currently at 50 installs per month,Ã¢â‚¬Â Barnes said. Ã¢â‚¬Å“We would like to be at 300 installs per month.Ã¢â‚¬Â
In addition to the install side of the program, Firstline will also assist homebuilders with neighborhood watch programs in developed communities and will donate money for community improvement projects, such as street lighting or gates and video surveillance security projects.
Ã¢â‚¬Å“We want to have a secure community feeling where everyone has an alarm system and then, everyone has an added benefit,Ã¢â‚¬Â Barnes said.
Barnes said the company has been speaking to a handful of builders about the program and has a few on board as of the end of October, but the goal is to generate agreements with medium-sized builders - those who complete 50 to 300 new homes per year.
The programÃ¢â‚¬â„¢s launch focuses on Utah and California, and will eventually expand into the rest of the companyÃ¢â‚¬â„¢s service area, which now encompasses seven states.
Ã¢â‚¬Å“Next year, we plan on expanding into three or four more states,Ã¢â‚¬Â Barnes said. Ã¢â‚¬Å“There is a need everywhere.Ã¢â‚¬Â