Midwest finds success in construction market

Thursday, December 1, 2005

DES MOINES, Iowa--Growing at a rate of 20 percent per year for the past five years has earned Midwest Alarm Service "diamond distributor" recognition from Notifier Fire Systems, a division of Honeywell, at the distributors' annual conference, Oct 11.
Midwest Alarm does much of its business in the construction market, said Dustin Smyth, president of the company. Ninety percent of his business is fire, but the company installs some CCTV, access control and other security work, he said.
Smyth credits his success to great employees and a simple business model.
"We sell the parts and we sell the smarts--we get the systems certified, programmed, tested and ready for the fire marshal," he explained, adding that the construction industry is booming in many parts of Iowa. The firm also does monitoring. Installations are taken care of by electrical contractors, he said.
In 1998, when Smyth came on board, the company employed six people. It now has 23 employees and three offices located here, in Cedar Rapids and in Davenport, Iowa. It also has one employee each in offices in Wausau and Eau Claire, Wis.
Midwest Alarm has been a wholly owned subsidiary of Per Mar Security Services of Davenport, Iowa, since 1998. In business since 1953, Per Mar Security Services is a full-service security company with offices throughout the Midwest.