Monitronics launches dealer sales training program

Thursday, November 11, 2004

November 11, 2004

DALLAS - To better equip its dealers with the latest strategies for customer acquisition and retention, Monitronics International launched a new initiative under the banner of Authorized Dealer Sales Training Program.
The new program includes seminars that cover operational concerns such as recruiting and retaining sales representatives, motivating employees, best practices for leads, presentations and networking.
Monitronics began rolling out the program in August at its headquarters in Dallas. The program, which replaces an older format, is being promoted heavily to new dealers-although, it is open to any of its approximate 400 dealers.
“The major change is we formalized training. It’s a three-day course at Monitronics, with a broaden scope for dealers - more in-depth - and how to support customers and sales and marketing,” said Michael Gregory, vice president of marketing Monitronics.
As a result of the new program, Monitronics hired Hank Groff as its new national manager of sales training. Groff will head the program and work with the dealers that participate. He joins the company from ADT Security Services, where he served as regional manager of training.