Monitronics partners with telecom for lead generation
DALLAS—Monitronics has entered a lead generation partnership with telecom company Consolidated Communications, according to Monitronics’ CMO Frank Guido.
Guido said the partnership benefits both parties. “We get to grow our customers while Consolidated can now launch these security and automation solutions to their entire base of residential—as well as business—clients,” he told Security Systems News.
Headquartered in Mattoon, Ill., Consolidated’s footprint includes 11 states, stretching from the Midwest region to the Northeast. It has about 1 million customers, Guido said.
Consolidated will promote Monitronics through its marketing. Monitronics will provide monitoring and servicing; the installation will be handled by one of Monitronics’ partners.
Accounts gained from this partnership would be mostly residential, he said, and comparable to the rest of Monitronics’ current customer base. Guido declined to say how many accounts this could bring into Monitronics.
Guido believes that new customers could be more loyal because of the link with their telecom services, he said.
The partnership represents a “natural fit” to provide customers with a complete solution, Guido said. “Security certainly adds another element or dimension to providing a full package for [Consolidated Communications’] customers.”
Would Monitronics consider partnerships with other telecoms? “I think that’s a distinct possibility, and … there’s interest from others already being expressed.”