NBFAA considers name change

Tuesday, June 30, 2009

IRVING, Texas--The National Burglar and Fire Alarm Association is considering a name change, Security Systems News learned at the recent ESX conference. In a presentation made by Dave Simon, senior manager of communications for Brink's Home Security, state association leaders were pitched the name Electronic Security Association.

Not only would the new name get rid of the antiquated "burglar," but it would also better encompass all of the new, non-alarm services being offered by modern security dealers, according to Jon Sargent, past president of the California Alarm Association. Further, it would bring the association into line with the Electronic Security Expo, which it co-owns.

The idea of changing the organization's name is not a new one. At ISC West 2006, the organization announced a decision to not change its name to ELSSA, the Electronic Life Safety & Systems Association, after a poll of its members revealed the name was not well liked.

The state associations would likely follow suit, thought Sargent, who thought the rebranding effort would be a great way for the state associations to try to engage local media in their activities.