Partnering for program
PITTSBURGH--Vector Security announced a partnership with Kidde and regional ABC television affiliate WNEP-TV in mid-June, which was designed to distribute 10,000 smoke alarms to needy families within 17 Northeastern Pennsylvania counties through regional fire departments, and to provide fire and carbon monoxide prevention information to viewers.
Through the program, entitled "Operation Save a Life," smoke alarms are being provided by Kidde, a manufacturer of fire safety products. WNEP-TV, covering the Wilkes-Barre, Pa., and Scranton, Pa., markets, is broadcasting the program as a public service with the help of more than 200 regional full-time and volunteer fire departments. The fire departments themselves are in charge of the distribution of smoke alarms within their respective communities.
"Kidde is delighted that Vector Security has teamed up on this very important effort," said Suzanne Turner, marketing director for Kidde in a statement. "Their commitment to helping us educate the community on fire safety will help us reach more people with life saving information and products."
According to officials with Vector Security, the program will increase the level of fire prevention awareness within the Pennsylvania area.
The program includes a number of promotional spots offering safety related messages ranging from the correct placement of smoke alarms to the correct operation of fire extinguishers and other fire safety tips. The program, which will run throughout the summer and fall, will culminate during October, which is also fire safety month.
Vector is also developing a number of additional promotions throughout the summer, including on-air promotions featuring members of its staff.