Partnerships proliferate at ADT
BOCA RATON, Fla.--Partnerships between security companies and other residential service providers is a trend in the industry, and ADT has been particularly active on the partnership front recently. On Oct. 29 it announced a joint marketing and master supply agreement with Multiband Corporation, a national provider of video, voice and data services to multi-family dwellings, headquartered in Minneapolis.
This agreement follows an Oct. 4 agreement between ADT and telecom provider Qwest Communications (search "ADT and Qwest co-market" at www.securitysystemsnews.com).
"What's similar about this agreement and the [Qwest agreement] is that we're teaming up with an organization that offers video, Internet and phone service and bringing security together with those three services," said Jason Nordin, ADT group director for strategy and business development.
"The difference is the type of business model," Nordin explains. While Qwest provides services directly to customers, Multiband provides services to the owner, builder or developer of multi-family dwellings as well as to apartment owners.
"It's smart business for both of us," he said. "What we're hearing from the marketplace is that builders and developers want to bring these [traditional telecom and home security] solutions to homebuyers ... so they want to bring ADT into the mix."
Nordin said ADT's national footprint facilitates the roll-out of a program of this scale.