Pittston renamed The BrinkÃ¢â‚¬â„¢s Company
May 8, 2003
RICHMOND, Va. - Less than a year after selling its coal business, The Pittston Company has changed its name to better reflect its three remaining core businesses and capitalize on the well-known BrinkÃ¢â‚¬â„¢s name.
The company will now be known as The BrinkÃ¢â‚¬â„¢s Company, after a majority of shareholders of The Pittston Company voted in favor of the new name. Eighty-eight percent gave their approval at the annual shareholders meeting May 2 in New York. The change took effect May 5, which ironically also served as the 144th anniversary of BrinkÃ¢â‚¬â„¢s founding by Perry Brinks.
"BrinkÃ¢â‚¬â„¢s, as it relates to home security, is a consumer brand," said Scott Dudley, director of investor relations for The BrinkÃ¢â‚¬â„¢s Company, based here. "BrinkÃ¢â‚¬â„¢s, from an armored car perspective, is also a well-known brand, certainly more so than Pittston was."
Company officials first informed shareholders about plans to change the name in the shareholder proxy statement mailed during the first quarter of the year. The Pittston name had been synonymous with the companyÃ¢â‚¬â„¢s coal business, which was founded in 1838 as the Pennsylvania Coal Company in Pittston, Pa.