Protection Bureau takes over Allied's integration

Tuesday, January 1, 2002

EXTON, Pa.-Systems integrator The Protection Bureau in October signed a strategic partnership with guard company Allied Security where the integrator purchased Allied's electronic security division and the companies agreed to cross-promote each others services.
The alliance gives Protection Bureau an additional 1,000 accounts as well as a satellite location in Lynhurst, N.J., which is already revamped and staffed with sales people, said Matthew Ladd, president of Protection Bureau. The company also absorbed
22 of Allied's 30 integration employees and has already integrated the accounts into its central station at its corporate headquarters here, which handles The Protection Bureau's 4,000 accounts.
The purchase of the division from Allied is one of The Protection Bureau's biggest to date. Ladd said it will have a significant impact on company revenues, given the ensuing alliance between the two companies.
"This purchase propels Protection Bureau from being a $7 million a year company to really the potential of being a $12 million a year company, because I think we can obviously improve and increase sales," Ladd said.
Allied, the largest privately held guard company in the U.S. with over 16,000 employees, did about $3 million a year with its electronic security division.
The alliance between allows both companies to focus on strategic services while holding growth potential for both sides, Ladd said.
"Protection Bureau provides the electronic security and then we have customers who have the need for guard services, we recommend our friend Allied, as they do on the reverse," Ladd said. The alliance was important for Allied, he said, because it allows them to see that an established security company is handling its former customers.
Allied Vice President Steven Mitchell said the alliance allows his company to focus on the core guard services but will also let the company grow its integrated asset protection business because of the partnership with The Protection Bureau.
Ladd said The Protection Bureau grows more through sales and marketing than through acquisition, since the company doesn't need acquisitions to expand. When the company signs on a customer in as remote location, the company will partner with a fellow integrator that can service the customer while The Protection Bureau provides the design, sales and management of installation and ensuing services.
"When we have a remote market where we need assistance, we find the best people in the market to take care of the customer's needs," Ladd said. "We might interview three or four people before lining one up."
The company finds partners through relationships with manufacturers such as Interlogix and Radionics, as well as its membership in buying group PSA.