Quick Response expands with move

Saturday, March 1, 2003

CLEVELAND - Regional monitoring provider Quick Response is set to go ahead in March with plans to relocate its headquarters and central station here to a new facility four times larger than its current digs.

The company’s move into the nearly 8,000 square foot building marks the end of a 30-year tenure in its current facility, said Jeff Cohen, general manager of Quick Response. The move will also consolidate the company’s two locations in Cleveland - an office that held the company’s accounting department on Cleveland’s east side and the current central station to the west. When construction is complete sometime in March, Quick Response will vacate both locations and move into the facility, just three miles away from its central station location, Cohen said. All three locations are owned by the same Cleveland landlord.

With the new space, Quick Response will be able to double the size of its monitoring operations from its cramped, 2,000 square feet to a much roomier 4,000 square feet. This will accommodate anticipated new hires in central station dispatch staff as well as in the company’s data department, Cohen said.

“Unfortunately right now, we don’t have the space for them,” Cohen said. “We figure that this will allow us to grow quite a bit larger, but we can’t say the size for sure because we are not sure how big we want to grow.”

To go along with the expansion, Quick Response has received several new commitments from dealers for additional business, according to Dave DeBraccio, director of marketing for the company.

“This gives us a lot of expansion for business,” DeBraccio said. “We will be able to handle well into the commitments that we have already.”

While the installation of a new Sur-Gard receiver will boost the central station’s monitoring capacity, the company will retain its cap of 50,000 accounts to “maintain our custom service,” DeBraccio said.

Other added services will include a new web-interface that will allow dealers to access their accounts via the Internet through the central station’s Dice automation software. New voice recorders and telephones will also be added.

Inspectors from Underwriters Laboratories will still have to certify the new central station after the company has moved, but Cohen said that UL had been working with the company throughout the construction phase.

About a quarter of the new building, an existing structure that Quick Response is retrofitting, will also be devoted to conference space for in-house vendor demonstrations, dealer training and other activities, such as fire classes offered by the Ohio Burglar & Fire Alarm Association. The remainder of the building’s space will be taken up by administrative office space.