Retailers adopt ADT child abduction prevention program
BOCA RATON, Fla.--A growing number of retailers, 9,000 in 2005, are joining an ADT-sponsored child-safety program called Code Adam, ADT Security Services announced in late December.
When a child is reported missing in a store, a "Code Adam" alert is issued over the public address system. A description of the child is given to designated employees who search for the child and monitor all exits. The local police are contacted if the child is not found within 10 minutes.
Created by Wal-Mart in 1994, Code Adam was named in memory of Adam Walsh, a six-year-old child who was abducted from a Florida shopping mall and murdered in 1981.
"This program is a powerful tool in the fight against child abduction and has been used in more than 53,000 establishments," Jamie Haenggi, ADT vice president of commercial marketing, said in a statement.