Revenues rise, attrition falls for Monitronics
DALLAS - Less than a week after completing a $500 million refinancing deal, Monitronics International reported revenue increases for both its fourth quarter and fiscal year 2003, which ended on June 30.
Total revenues for 2003 increased by 14 percent to $126 million. The increase also reflects the companyÃ¢â‚¬â„¢s restatement of its 2002 earnings, which were lowered from $111.9 million to $111.3 million.
Monitronics President and Chief Executive Officer Jim Hull said while the increase was primarily based on adding new accounts, the company Ã¢â‚¬Å“certainly benefited a small amount by a small price increaseÃ¢â‚¬Â for its monitoring service.
One of the factors that should allow Monitronics to continue its gains in 2004 is the implementation of an activation fee by its dealers, Hull said. Under this program, which began in the fourth quarter of fiscal 2003, dealers charge customers a $69 activation fee at the point of sale. This allows Monitronics to acquire the customer account for $69 less than it would pay otherwise, contributing to the companyÃ¢â‚¬â„¢s bottom line.
Ã¢â‚¬Å“What the company feels will happen in the future and what we believe will be a benefit to all the industry is that the subscriber will pay increasingly more at the time of installation, thereby offsetting the actual purchase price that the company will have to pay for the account,Ã¢â‚¬Â Hull said. Ã¢â‚¬Å“The dealer will end up with the same amount of cash for the system and Monitronics will benefit by having a lower purchase price multiple.Ã¢â‚¬Â
Thanks in large part to a summer program that saw a handful of MonitronicsÃ¢â‚¬â„¢ dealers hire college students to make a big push for sales, Hull said the first quarter of fiscal 2004, which ended Sept. 30, exceeded expectations. Numbers for that quarter have not been published.
Ã¢â‚¬Å“The summer program did better than what we anticipated in terms of numbers,Ã¢â‚¬Â Hull said. Ã¢â‚¬Å“As we approach this coming year, I believe we will expand in terms of absolute number of purchases more than we did last year. On an average, I think overall this coming year should be as good if not better than our current year.Ã¢â‚¬Â
Hull said Monitronics is confident, based on the direction of the security industry as a whole, that its revenues will continue to grow steadily in 2004.
Ã¢â‚¬Å“The industry has always been a steady and growing industry, reflecting steady growth over good times and bad times. IÃ¢â‚¬â„¢m comfortable in saying that we have not seen any significant deviation from this,Ã¢â‚¬Â Hull said. Ã¢â‚¬Å“We feel very comfortable that weÃ¢â‚¬â„¢ll progress pretty much as we have indicated we will in the past.Ã¢â‚¬Â
In fiscal 2003, Monitronics spent $106.5 million on contract acquisitions, compared to $79 million in 2002, when the company purchased fewer contracts. Attrition decreased to 11.8 percent from 12.7 percent, a trend Vice President and Chief Financial Officer Michael Meyers said he expects to continue when the first quarter 2004 numbers are published.
Tony Smith, president of Security Finance Associates, said MonitronicsÃ¢â‚¬â„¢ reported results show some positive movement for the company in the last year.
Ã¢â‚¬Å“They are still highly leveraged, which I think is stating the obvious, but theyÃ¢â‚¬â„¢re doing good things,Ã¢â‚¬Â Smith said. Ã¢â‚¬Å“The reduction of account attrition and an increase in their EBIDTA (earnings before interest, taxes, depreciation and amortization) as a percentage of revenues reflects the managementÃ¢â‚¬â„¢s tight focus on cost containment.Ã¢â‚¬Â