Safe Home expands

Tuesday, November 1, 2005

OLD FORGE, Penn.--Expanding into the Commonwealth of Pennsylvania for the first time, Safe Home Security opened a new office here on Oct. 15.
"It's a small office, about 1,200 square feet. Ten sales people and two technicians will work out of this office," said David Roman, president of Safe Home.
Roman said he's familiar with the market here because he grew up in the area.
"Pennsylvania is part of the core of our footprint. This fills out our footprint in the Northeast," he said.
In the Northeast, the company, which is headquartered in Rocky Hill, Conn., has a reach in Massachusetts, New York, Connecticut, Rhode Island, and some parts of New Hampshire and Maine. It has 32,000 customers and does business in North Carolina and in Florida. Roman said the company targets the suburban--rather than urban--residential market.
It's the will to expand, rather than a particular market force, driving Safe Home's move into Pennsylvania, Roman said.
The company's method of expansion includes both organic growth and recruiting dealers in new areas. This new office did not involve purchasing an existing company; dealers and Safe Home employees will work out of the office here. While there are no immediate plans to further expand, Roman said the company will likely expand around the fringe of its Northeastern footprint.