SafetyCare introduces partner program

Thursday, June 30, 2005

HACKENSACK, N.J.--Six months after unwrapping its unique take on home security and family wellness services, SafetyCare introduced an authorized partner program this month that will increase the company's geographic reach.
As an authorized partner, SafetyCare provides dealers with sales leads, installation contracts and wholesale monitoring services. Partners will also receive marketing materials for presentations.
Based here, SafetyCare launched with a focus on the New York tri-state region and considered its territory to include the Northeast. Authorized partners can be based anywhere in the country and take advantage of third-party monitoring services.
"We wanted to make sure before we expanded that we had a successful model," Peter Giacalone, vice president at SafetyCare. "Now we've gone primarily with this partner program, we will be available throughout the United States."
SafetyCare provides a host of traditional security services, including fire, burglary and GPS monitoring, as well as family crisis counseling. The company maintains a staff of professionals from the medical and law enforcements fields.
The company started with the intention to handle all of its own installations and until now targeted end users directly. Company executives acknowledged earlier in the year that it had received strong interest from independent dealers to work with the company.
"We were approached by people we knew and didn't know as a result of curiosity," said Giacalone.
Company President and Chief Executive Officer Glenn Fischer founded SafetyCare and is known throughout the industry for his work with KingAlarm, a security products distributor, and King Central, a contract-monitoring station. Fischer had a hand in starting both companies and exited from the businesses in the late 1990s.
To become an authorized partner, dealers will have to enter into a contract to maintain the SafetyCare brand. However, there are no exclusive territory clauses, minimum installation goals or long-term commitment policies.

For more on this story, see the August issue of Security Systems News.