SafetyCare in pharmacies
READING, Penn.Ã¢â‚¬â€SafetyCare, a safety and security monitoring company specializing in personal emergency response systems (PERS), has partnered with Chain Drug Marketing Association (CDMA), a national association of more than 6,000 independent pharmacies, to market its safety monitoring services.
Ã¢â‚¬Å“We realized pharmacies were a retail outlet to our end user,Ã¢â‚¬Â said Darryl Burnett, manager of distribution and facility sales for SafetyCare. Ã¢â‚¬Å“CDMA provides a means of merchandising our product to their pharmacy customers.Ã¢â‚¬Â
SafetyCareÃ¢â‚¬â„¢s wireless response system includes a pendant or bracelet equipped with an emergency button and two-way voice system that connects customers to EMT-trained operators at SafetyCareÃ¢â‚¬â„¢s central station. Through this new partnership, SafetyCareÃ¢â‚¬â„¢s pendant or bracelet will also include a yellow button, connecting customers directly to their pharmacy for prescription-related issues. SafetyCare also maintains customersÃ¢â‚¬â„¢ prescription records, provided by the customers, which allows operators to notify first responders of their medical history.
SafetyCareÃ¢â‚¬â„¢s partnership with CDMA, which was made official on Jan. 12, includes a third partner, Executone Communications, which will provide marketing services.
Ã¢â‚¬Å“The customer will see the SafetyCare product and learn about it at the location and then the pharmacy will get in touch with Executone and give us the customer information,Ã¢â‚¬Â explained Stuart Novick, an executive partner with Executone. Ã¢â‚¬Å“The pharmacy will be the point of promotion, and the logistics of shipping the product directly to the customer will be between Executone and SafetyCare.Ã¢â‚¬Â
SafetyCare and its partners have high expectations for this program, said Burnett, and are hoping Ã¢â‚¬Å“each pharmacy will sell anywhere from three to 10 units a week.Ã¢â‚¬Â Promotion for SafetyCareÃ¢â‚¬â„¢s products and services at independent pharmacies nationwide will begin immediately, he said.
SafetyCare also announced on Feb. 19 a partnership with The Gilbertson Group, a systems integration company based in Coatesville, Pa., that will offer its customers SafetyCareÃ¢â‚¬â„¢s security monitoring and emergency response services. SSN