SafetyCare trumpets partnership

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Thursday, September 1, 2005

HACKENSACK, N.J.--SafetyCare--a business that serves the residential market, with a particular eye to the needs of the aging baby boomer population by merging home security with family wellness services--is making a nationwide push this fall to attract dealers.
At the August ISC East tradeshow, SafetyCare announced a partnership with TeleAlarm, a Reading, Pa.-based manufacturer of wireless communications and emergency call products for the long-term care and senior housing industries.
Peter Giacalone, executive vice president of SafetyCare, said both companies benefit from the partnership by sharing customer bases. The alliance expands SafetyCare's residential business by adding services attractive to a growing demographic--baby boomers and people with elderly parents.
Dealers who want to grow their account base and increase revenue will be attracted to the program because SafetyCare is not in competition with the dealer in any way, said Giacalone.
"Because we're going to market together (SafetyCare and TeleAlarm) dealers will benefit from deeply discounted prices," he said.
Through its Authorized Partners program, SafetyCare provides traditional security services, including fire, burglary and GPS monitoring as well as family crisis counseling. SafetyCare uses two-way voice systems and a staff of medical and law-enforcement professionals to serve its members.
TeleAlarm created a personal emergency response product called caveo, with a built-in speaker-microphone that may be worn as a pendant or watch. In an emergency, the SafetyCare member pushes a button to talk to a SafetyCare associate who can notify family or neighbors, dispatch emergency personnel, connect them with medical professionals, as well as other services.
The product is pre-programmed before it is shipped to the dealer.

To read more on this story, see the October issue of Security Systems News.