SentryNet takes video monitoring classes on the road

PENSACOLA, Fla.--As the demand for video monitoring increases, SentryNet, a wholesale monitoring operation with two central stations in Pensacola, Fla., and Greenville, Miss., is focusing on educating dealers about the technology and methods of generating RMR during dealer conferences this year. Although more than 100 dealers from eight states attended its spring dealer conference in Tunica, Miss., some dealers could not make it, so SentryNet decided that every dealer should have access to this information. "If it means going to them, then that is what we are going to do," said Michael Joseph, vice president of operations. Thus, SentryNet has scheduled modified versions of the spring conference in cities throughout the Sun Belt. The program will examine video verification, packaging video for your market and selling video to increase RMR. Typically dealers receive technical information on video monitoring equipment, but sales and marketing programs are quite often left to the dealer's own resources, Joseph said. "In talking with our dealers we found that they do not know how to package and sell video monitoring," Joseph said. SentryNet programs are scheduled for June 13, in Nashville, Tenn.; June 15, in Knoxville, Tenn.; July 11, in Birmingham, Ala.; July 13, in Atlanta, Ga.; August 1, in Tampa, Fla.; August 3, in Orlando, Fla.; and Sept. 8, in Pensacola, Fla.