Shield OKÃ¢â‚¬â„¢d for franchises in Illinois
BUFFALO, N.Y.--Calling it a Ã¢â‚¬Å“cool opportunity for business brokers,Ã¢â‚¬Â Mary Jezioro, vice president of Shield Security Systems, announced in October that Shield is ready to sell franchises in Illinois.
Ã¢â‚¬Å“We can take someone who has no industry knowledge and have them running a successful business and reaping the benefits of RMR,Ã¢â‚¬Â she said, noting the process takes about three months.
In designing the franchises, Jezioro and her husband, Ken Jezioro, president of Shield, used ShieldÃ¢â‚¬â„¢s flagship company, based here, as a prototype.
All franchise accounts are monitored by ShieldÃ¢â‚¬â„¢s UL-listed central station here.
The Jezioros began their franchising business in 2000 and have sold 24 territories in 10 states within that time.
Moving into Illinois and Maryland took more time because these and 10 other so-called Ã¢â‚¬Å“registration statesÃ¢â‚¬Â have lengthy and complicated requirements for franchisors. Shield moved into Maryland this summer. Jezioro said sheÃ¢â‚¬â„¢s had a lot of interest from Illinois over the past four years, but up until now Ã¢â‚¬Å“I havenÃ¢â‚¬â„¢t been able to even talk to them.Ã¢â‚¬Â
Franchisees pay a one-time $35,000 fee and monthly royalties to Shield. They should expect to invest between $50,000 and $75,000 in start-up costs. In addition to using the Shield name, franchisees receive a complete training program that includes sales training, an 18-point marketing program, and an integrated account management system Ã¢â‚¬Å“that tracks potential customers from when the first sales call goes out to when they go online [as a Shield customer].Ã¢â‚¬Â The also Ã¢â‚¬Å“get purchasing power when they buy into the program,Ã¢â‚¬Â she said, as Shield is able to get equipment at a discount for franchisees.
Franchisees are expected to Ã¢â‚¬Å“bring on about two accounts per week per sales person.Ã¢â‚¬Â
Shield offers both residential and commercial security systems, but the balance of accounts is residential. Ã¢â‚¬Å“ThereÃ¢â‚¬â„¢s quicker money in commercial, but this is an equity-building business. The opportunity is based on the number of accounts you have,Ã¢â‚¬Â and thatÃ¢â‚¬â„¢s where the benefit of many residential accounts is seen, Jezioro explained. Ã¢â‚¬Å“ThatÃ¢â‚¬â„¢s your retirement.Ã¢â‚¬Â