Siemens and Send Word Now announce exclusive partnership
NEW YORK and FLORHAM PARK, N.J.Ã¢â‚¬â€Mass notification vendor Send Word Now has signed an exclusive multi-year deal with Siemens Building Technologies to integrate its messaging software with SiemensÃ¢â‚¬â„¢ premise-based fire-safety mass notification product, Sygnal.
The deal comes following a period of due diligence by Siemens, said Peter Tately, Siemens sales development manager for mass notification, where Send Word Now Ã¢â‚¬Å“very quickly evidence to us that they had a commitment to quality in their organization and a solid infrastructure. This is an arena where there are a lot of players, and itÃ¢â‚¬â„¢s hard to differentiate between them, but Send Word Now is a player thatÃ¢â‚¬â„¢s at the level we intend on being at.Ã¢â‚¬Â
Tately said Send Word NowÃ¢â‚¬â„¢s delivery capabilities were impressive, Ã¢â‚¬Å“but their ability to get word, that reporting capability on whatÃ¢â‚¬â„¢s been delivered,Ã¢â‚¬Â helped separate the company technologically.
Ã¢â‚¬Å“Siemens is one of the most prestigious brands in the world,Ã¢â‚¬Â said Tony Schmitz, Send Word Now CEO. Ã¢â‚¬Å“We think with the team at Siemens, weÃ¢â‚¬â„¢re going to enjoy a great deal of success together.Ã¢â‚¬Â Schmitz also recently celebrated $14 million in Series C funding.
Some of the product integration is still to be done, said both executives. Ã¢â‚¬Å“WeÃ¢â‚¬â„¢ll be providing our Web services OEM interface to the Siemens team,Ã¢â‚¬Â Schmitz said, Ã¢â‚¬Å“and theyÃ¢â‚¬â„¢ll be writing to our API to allow this message transport to occur.Ã¢â‚¬Â
Part of the reason for the exclusivity agreement, said Tately, is that Ã¢â‚¬Å“it allows us to be more open with each other as we do the integration. WeÃ¢â‚¬â„¢re that much more committed and weÃ¢â‚¬â„¢ll work together that much more.Ã¢â‚¬Â
Initially, the Send Word Now-enhanced Sygnal product will be rolled out through SiemensÃ¢â‚¬â„¢ integration arm and through its network of value-added partners. The company is exploring, however, a wider release to other integration firms.