Sonitrol brings branch back into fold
BERWYN, Pa. - Sonitrol Corp. has completed a purchase of a Sonitrol dealership in San Bernadino, Calif., from Protection Service Industries on Nov. 30.
The addition of the San Bernadino branch rounds out SonitrolÃ¢â‚¬â„¢s reach in the southern California region as it borders two existing corporately owned branches in Long Beach, Calif., and San Diego.
Ã¢â‚¬Å“The reason we acquired the business is that it is contiguous to our direct operations in San Diego and Long Beach,Ã¢â‚¬Â said Kevin Dowd, chairman and chief executive officer of Sonitrol. Ã¢â‚¬Å“It provides us with a larger and deeper customer base and it made a very good opportunity to build our business in that regionÃ¢â‚¬Â
Although Dowd wouldnÃ¢â‚¬â„¢t release the number of accounts the branch had, it covered two counties within the region. He said the company expects the transition of ownership to be smooth.
Ã¢â‚¬Å“It is virtually a flip of the switch,Ã¢â‚¬Â Dowd said.
The sale of the PSI Sonitrol franchise comes a year after PSI was sold to Integrated Alarm Services Group. Sonitrol Corp. also recently branched out on its own, when its former parent company Tyco International sold it to a trio of investors.
One aspect of the sale that will require some work is the transfer of the accounts from its current central station under PSIÃ¢â‚¬â„¢s ownership to SonitrolÃ¢â‚¬â„¢s in Fort Worth, Texas, which is the companyÃ¢â‚¬â„¢s largest monitoring center. Dowd is confident that the firmÃ¢â‚¬â„¢s newÃ‚Â clients willÃ‚Â benefit from SonitrolÃ¢â‚¬â„¢s experience in the electronic security market.
Ã¢â‚¬Å“We monitor 34,000 accounts across the country and we certainly know how to serve our customers,Ã¢â‚¬Â he said.
The exchange of accounts is expected to take approximately three months.
Officials at PSI, which is a division of Integrated Alarm Services Group, did not return calls to Security Systems News prior to press time. The purchase price of the transaction was not released.