Sonitrol brings branch back into fold

Company purchases franchise back from IASG-owned Protection Service Industries
Saturday, January 1, 2005

BERWYN, Pa. - Sonitrol Corp. has completed a purchase of a Sonitrol dealership in San Bernadino, Calif., from Protection Service Industries on Nov. 30.

The addition of the San Bernadino branch rounds out Sonitrol’s reach in the southern California region as it borders two existing corporately owned branches in Long Beach, Calif., and San Diego.

“The reason we acquired the business is that it is contiguous to our direct operations in San Diego and Long Beach,” said Kevin Dowd, chairman and chief executive officer of Sonitrol. “It provides us with a larger and deeper customer base and it made a very good opportunity to build our business in that region”

Although Dowd wouldn’t release the number of accounts the branch had, it covered two counties within the region. He said the company expects the transition of ownership to be smooth.

“It is virtually a flip of the switch,” Dowd said.

The sale of the PSI Sonitrol franchise comes a year after PSI was sold to Integrated Alarm Services Group. Sonitrol Corp. also recently branched out on its own, when its former parent company Tyco International sold it to a trio of investors.

One aspect of the sale that will require some work is the transfer of the accounts from its current central station under PSI’s ownership to Sonitrol’s in Fort Worth, Texas, which is the company’s largest monitoring center. Dowd is confident that the firm’s new clients will benefit from Sonitrol’s experience in the electronic security market.

“We monitor 34,000 accounts across the country and we certainly know how to serve our customers,” he said.

The exchange of accounts is expected to take approximately three months.

Officials at PSI, which is a division of Integrated Alarm Services Group, did not return calls to Security Systems News prior to press time. The purchase price of the transaction was not released.